About onimo

A small studio, serious craft.

We're a tight-knit team of designers, developers, and strategists based in Ashford, Kent — quietly building some of the most effective websites in the UK for brands who care about doing it properly.

Founded on a simple idea: great work, directly with the people doing it.

Onimo started in a small studio in Ashford, Kent in 2019 with a frustration we kept hearing from clients: agencies had got bloated. You'd sell your project to a senior, be handed off to juniors, lose the original vision somewhere in a layer of project managers, and end up with a site that kind of worked but never really sang.

So we built the opposite. A small team of senior people who actually design and build your project end-to-end — no handoffs, no account-management layer, no weekly status theatre. Just craft, directly.

Seven years later, we're still deliberately small. We take on a handful of clients at a time, treat each one like the most important project in the studio, and put our name on work we're proud of.

Onimo mark
Ashford, Kent · Est. 2019
200+
Websites launched
7
Years in the game
98%
Client retention
Avg. conversion lift
What we believe

Four principles that guide every project.

Craft over shortcuts

Templates are cheap; tailored design compounds. We build every site from scratch for your brand, your users, and your business goals.

Business outcomes first

Pretty doesn't pay the bills. Every design choice ladders up to conversion, retention, or revenue — and we can point to the line on the chart where it moved.

Direct, no-middleman

You work with the person building your site. No juniors learning on your budget, no PMs forwarding emails. Just straight talk and fast replies.

Partners, not projects

We're in it for the long haul. Most of our clients stay with us for years — we measure, iterate, and grow sites long after launch day.

The team

Seniors only. Every person below touches your project directly — no hidden production lines.

PO
Pete O'Neill
Founder & Lead Designer

Runs the ship. Designs the sites, writes half the CSS, meets every client. 12 years in, still obsessed with type.

JR
Jamie Reyes
Senior Developer

Our back-end and performance lead. Builds the custom stuff — headless stores, portals, integrations. Ex-Shopify Plus.

MT
Mia Tan
Brand & Strategy

Names things, positions things, writes the words. Leads discovery workshops and makes sure the brand hangs together.

SK
Sam Khoury
SEO & Growth

Lives in GA4 and Search Console. Runs SEO retainers and Google Ads for our growth clients.

How we work

Small team, tight process, no surprises.

Week 1–2

Discover

We dig into your business, your customers, and your competition. We leave this phase with a brief you'll sign off on — scope, success metrics, timeline, cost.

Week 3–6

Design & build

Wireframes to fully-designed pages to built site, on a dedicated preview URL you can poke at. Weekly check-ins, async feedback between.

Week 7+

Launch & grow

We go live, monitor, and then switch into growth mode — SEO, CRO, content, ads — on a monthly retainer if that makes sense for your business.

See the full process →

Let's Talk

Want to work with us?

We take on a handful of clients a quarter. If you've got a project you care about, we'd love to hear about it — book a free 30-minute call and we'll tell you honestly whether we're the right fit.

Get in Touch