The challenge
Wicked Windows had been in business 11 years with no website — the owner, Carl, had been getting by on word-of-mouth and a solid reputation. But two competitors had recently started ranking for every "windows fitted Kent"-style search and were eating into his pipeline. His sons, who'd joined the business, wanted to scale but didn't know where to start online.
The brief was simple: "We want the phone to keep ringing, but from Google, not from our mates."
What we did
- Designed a no-nonsense trade website — 7 pages, mobile-first, with a giant "get a free quote" form above the fold and a phone number that auto-dials on tap.
- Built 42 local landing pages — one for each town we wanted to rank in (Tunbridge Wells, Maidstone, Ashford, Canterbury, etc.), each with proper local content, testimonials, and Google Business Profile links.
- Set up Google Business Profile properly with weekly posts, review requests via Klaviyo after every install, and Q&A responses.
- Ran Google Ads — tight local targeting, negative-keyword heavy, call-tracked via CallRail so we could attribute every lead to a campaign.
- Built a simple CRM integration so form submissions go to the office WhatsApp group — Carl is quoting on-site within an hour of a lead coming in.
"The win wasn't a single big idea — it was doing the unsexy local-SEO basics consistently for twelve months. Sometimes that's the whole job, and the trick is convincing the client of it before they get bored."
— OnimoResults
Six months in, Wicked Windows is taking an average of 82 inbound quote requests a month — a mix of organic (58%) and paid (42%). They're now ranking in the top 3 of the Google local pack for 14 out of 15 target keywords in their core delivery area.
More importantly: cost per lead on Google Ads settled at £7.40, against a typical job value of £6,500. They're on track to double revenue year over year with the same installation team. The sons have started a second crew to keep up.